Every year, Dreamforce attracts tens of thousands of Trailblazers, experts, and business leaders to San Francisco. It’s not just a conference – it’s a true celebration of innovation. In 2025, from October 14 to 16, the Moscone Center will once again become the epicenter of conversations about the future of technology, business, and AI agents.
AI in the Spotlight: Agentforce
The number one theme this year is Agentforce – Salesforce’s platform that brings AI agents into the business world. These are no longer simple chatbots answering basic questions. Agentforce is designed to act as a digital workforce: analyzing data in real time, making decisions, and automating processes.
Salesforce highlights that already 30–50% of its internal work is being handled by AI agents. The goal isn’t to replace people but to free them from repetitive tasks so they can focus on strategic and creative work.
The Program: Knowledge, Inspiration, Networking
Dreamforce 2025 is all about scale:
- Over 1,500 sessions,
- 115+ visionaries in keynotes,
- Attendees from more than 140 countries,
- 11,000 Salesforce experts on-site.
The agenda includes major product announcements as well as real-world stories from companies already using Agentforce and Data Cloud. It’s a chance to see how AI is reshaping sales, customer service, and business operations.
Dreamfest: Music with a Mission
Dreamforce is also about community and fun. This year’s Dreamfest will feature:
- Metallica – performing at Chase Center,
- Benson Boone – live at Bayfront Park.
Concert proceeds will support UCSF Benioff Children’s Hospitals. It’s a powerful mix of music, entertainment, and social impact that has long been a hallmark of Dreamforce.
Why Attend Dreamforce?
- Biggest product announcements – Salesforce traditionally unveils its most important innovations here.
- Global Trailblazer community – connect with CRM and AI leaders from around the world.
- Real-world implementations – sessions showcasing how companies are already using the new tools.
- Dreamfest – a unique blend of music, networking, and community spirit.
Tips to Prepare for Dreamforce
- Plan your agenda early – with so many sessions, it’s key to pick the ones most relevant to your industry.
- Visit the Campground and Trailblazer Forest – to explore product demos and meet experts.
- Make time for networking – hallway conversations are often just as valuable as the sessions.
- Tune into Salesforce+ – if you can’t make it to San Francisco, many sessions will be streamed online.
Final Thoughts
Dreamforce 2025 is more than a conference – it’s a roadmap for the future of business technology. This year, Salesforce is betting big on AI agents, opening a new chapter in the history of CRM.
Will Agentforce become the standard for companies worldwide? We’ll find out this fall in San Francisco. One thing is certain: Dreamforce 2025 is an event you can’t afford to miss.
